Sugar reduction in the news again

WITH SUGAR UNDER ATTACK IN THE MEDIA, SOME COMPANIES ARE LOOKING AT SUGAR REDUCTION STRATEGIES. IT MIGHT BE EASIER SAID THAN DONE

 

First it was fat; then came salt; now sugar is in the crosshairs.

Sugar has been under increasing attack in the media with reports comparing the overconsumption of the sweetener to cocaine addiction and having similar risks to tobacco and alcohol abuse.

“It’s just an easy target because people are focussing more and more on the nutritional effect of what they’re buying,” says Luke Haffenden, Chief Flavourist at Novotaste Corp, a Montreal flavour house which strives to fill a healthy niche in the market. “They’re reading labels more and more and they’re starting to realize, ‘hey, why is sugar the second ingredient or third ingredient in the food that I’m eating?’ And sometimes products have four or five different kinds of sugars.”

Read the full article at canadian foodinsights.com »